We’ve seen it too often. Maybe you’ve even experienced it personally. Nevertheless, when a business isn’t performing as expected the alarm bells start to ring. And they should be ringing.
But lucky for you there’s a simple solution to this problem.
Now, before you say “well, it’s not that simple”, we’re telling you it is.
IT IS THAT SIMPLE.
By focusing on sales you can literally turn your business around in no time. But before we delve into that, lets look at how you got here in the first place.
How you got into this mess.
Ok, we’re generalising here, but over the years we’ve analysed hundreds of small to medium businesses and the result are the same – you’re focusing on the wrong stuff.
It’s true. We spend out valuable time on areas that really aren’t a top priority. We over-analyse strategy, change the design of the packaging for the 27th time. Perhaps we’re getting caught up in staff issues. Whatever it is, it’s taking up valuable time you should be spending on sales.
So how do you get out of this mess?
Bottom line: you need to spend more time on your sales process. You need to spend more time face-to-face with potential customers.
If you’re a new business, close to all your time – around 85% to be exact – should be spent on sales.
Running an established business? Then just under half your time should be spent on sales.
Nothing should be more important than sales.
Why? Because it gets the machine moving, it makes things happen. Opportunities will arise and importantly, you’ll increase your bottom line.
Now I know what you’re thinking. “There aren’t enough hours in the day for me to spend that time on sales!”
Then make time.
Free up your time.
At Halkin, we understand the time constraints involved in running your own business and we’d love to help.
If your business needs added focus and attention on sales and growth, then you need to start freeing yourself up from the business admin responsibilities and get out there and create exposure for your business today.